WHAT HAPPY TALK RESEARCH CAN DO FOR YOU
Types of Research
(Hover over boxes below for more detailed information)
Positioning Development research helps you determine if your brand or product concept will be viable and relevant among your target market.
Positioning Development
Creative Development research helps you determine which advertising concepts resonate most strongly with your target customers. It's the best way to optimize your creative concepts.
Creative Development + Concept Evaluation
Packaging optimization research helps you understand which elements of your packaging design are most relevant to your customers.
Packaging Optimization
Co-Creation research is an excellent way for you to innovate your brand and products by understanding what excites and engages your target customer.
Co-Creation
When you want to really understand what makes your customers "tick" and what motivates them, Customer Profiling + Customer Immersion research will do the trick!
Consumer Profiling + Customer Immersion
Customer Journey Mapping explores your customers' path to purchase can help you understand which messages will be most effective where and when they are primed to receive your message.
Consumer Journey Mapping
UX / Usability Testing research helps you determine if your physical products, websites, and apps are optimally designed and intuitive to your target customers. Our qualitative approach goes one step further to help you understand why your customers use your products and websites they way they do.
UX / Usability Testing
Ethnographic research is a form of observational research that takes into the socio-cultural context of customer behaviors and attitudes. Typically, conducted in-home, it's the deepest form of qualitative research.
Ethnographic Research
Media usage studies can help you understand the "whys" behind your customers media consumption behaviors. You'll score major brownie points with your media team if you commission this type of research.
Media Usage + Consumption Behaviors
Product Development research helps you optimize your product concept before you invest significantly in production.
Product Development
When you want to understand how your product or service can carve a profitable niche, marketplace research will help you gauge the marketplace dynamics.
Competitive Marketplace Analysis
Strategic Development research will help you determine if your communications strategy will resonate with your target customer.
Strategic Development
Types of Methodologies
01
IN-PERSON RESEARCH
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Focus Groups
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Mini-Groups
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Dyads (2)
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Triads (3)
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Quads (4)
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IDIs (In-Depth Interviews)
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Ethnographies (typically in home, but can be any socio-cultural context)
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Friendship Groups
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Family Groups
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Tension Groups (i.e., Loyalists and Rejectors in same group)
02
ONLINE RESEARCH
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Online Focus Groups (OFGs)
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Webcam Focus Groups
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Webcam IDIs
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Online Communities
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Proprietary Customer Panels
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Online Journals
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Mobile Ethnographies
03
NON-TRADITIONAL
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In-Store Intercepts
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Shelf Tests
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Telephone IDIs
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Executive + Stakeholder Interviews
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Shop-Alongs
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Drive-Alongs
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Play-Alongs (i.e., gaming, casinos)
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Taste Tests
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B2B and B2C
04
UX / USABILITY TESTING
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Websites
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Apps
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Smartphones
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Tablets
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Desktop / Laptop Computers
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Any physical product
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Any service in a physical space
05
APPROACHES
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Behavioral Science / Observational Research
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Qualitative Longitudinal Studies
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Hybrid Qualitative + Quantitative Studies
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Quick Quant / Quick Polls
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Quantitative Research Oversight
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Biometric Research
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Eye Tracking
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Facial Recognition
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Galvanic Skin Response
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PARENTS
TEENS
CHILDREN 8-12
WOMEN ONLY
AFFLUENTS
HISPANICS
HIGH-MID ACCULTURATION
LGTBQ+
MEN ONLY
OWNERS
CONQUESTS
AFRICAN AMERICANS
ASIANS
HIGH-MID ACCULTURATION
SENIORS
LOYALISTS
DEFECTORS
Target Consumers
Our Client Partners
(Hover over boxes below for more detailed information)
AUTOMOTIVE
AUTOMOTIVE:
Toyota, Lexus,
Honda, Acura,
Hyundai, VW, Porsche, Waymo (Google), Alternative Fuels
BANKING
BANKING:
Capital One
EastWest Bank
Kinecta FCU
Union Bank
RETAIL
RETAIL:
Target, Lowe's, Home Depot, am/pm,
Circle K, ARCO, Plaid Pantry, 7-Eleven,
Out of the Closet Thriftstores
CPG
CPG:
Colgate, Palmolive
Speed Stick
Lady Speed Stick
Softsoap, Irish Spring
FOOD + BEVERAGE
FOOD & BEVERAGE:
Fresh & Easy
Dole Fruits
PUR Filtered Water
GAMES + TECH
GAMES + TECH:
Electronic Arts (EA), Sim City, Phillips Electronics, Franki App, Amazon.com, Ping Identity, Roche MS App
GAMING
GAMING:
CA Lottery
OR Lottery
WA Lottery
Commerce Casino
GOVERNMENT
GOVERNMENT:
CA Earthquake Authority
Energy Upgrade California
Southern California Edison
LA County Department of Public Health:
STD + HIV/AIDS Divisions
HEALTHCARE
HEALTHCARE:
SCAN Health, ASAPS (plastic surgery), Talkspace (mental health), Aspen Dental, Kaiser Permanente, AIDS Healthcare Foundation, Greystone Pharmaceuticals, InnerG CBD, Roche Pharma & Diagnostics - Multiple Sclerosis, LA County Department of Public Health: HIV + STD Divisions, AHF (AIDS Healthcare Foundation)
HOME IMPROVEMENT
HOME IMPROVEMENT + APPLIANCES:
Lowe's, Home Depot
BEHR Paints, COIT
Masterbrand Cabinets
Nimble Cabinets
Stainmaster Carpets
Shark Vacuums
Ninja Kitchen Appliances
LIQUOR + SPIRITS
LIQUOR + SPIRITS:
M'allegra Tequila
ENTERTAINMENT
ENTERTAINMENT:
Disney
21st Century Fox
Warner Brothers Home Entertainment
Phillips
PETS
PETS:
Halo Pet Food
Milk-Bone
Zoetis Pharmaceuticals
TELECOMMUNICATIONS
TELECOMMUNICATIONS:
Verizon Wireless
TRAVEL
TRAVEL:
Viking Cruises
Viking River Cruises
MORE
MORE CATEGORIES:
Avery, Timex, Cricut
Beachbody Fitness
Legoland
Hyster-Yale Trucks
