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YOUR HAPPY TALK MODERATOR, RESEARCHER AND STRATEGIST

Your Moderator, Researcher, Strategist
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Dean Stephens

Visiting the Basílica del Señor de Monserrate in the mountains above Bogatá, Colombia.

"I've always been incredibly inquisitive about human behavior.  People truly fascinate me!  I believe understanding ourselves and our behaviors and motivations is the best way to understand the world around us.  I've been on a life-long quest to uncover and explore the 'whys' behind what, when, and how we do things.  Ultimately, I finally realized my quest to understand the people around me is really a quest to understand myself.

 

My fascination with understanding the world led me to study foreign languages when I was young.  In college, I elected to get a degree in Humanities - the study of what makes us human.  After college, I started my career in advertising mostly because I was intrigued by how brand and product communications and iconography can be so persuasive as to encourage people to change their behaviors.  Finally, my career in advertising led me ultimately to qualitative research.  In the end, I'm doing something that I love - I get to talk to people in an effort to understand  who we are and why we behave the way we do."

WHY 'HAPPY TALK'?

Why 'Happy Talk'?

'Happy Talk' is inspired by one of my fundamental beliefs and approaches to qualitative research.  As I alluded to in my bio above, I've always believed that we can learn and explore our humanity through comfortable, yet lively and engaging conversations. 

And 'Happy Talk' is also inspired by Michener's book 'Tales of the South Pacific' which inspired the book, musical and movie 'South Pacific' in which the Bloody Mary character sings the song "Happy Talk".  The final verse of the song are words to live by and truly inspire me every day: 

 

"If you don't talk happy and you never have a dream, then you'll never have a dream come true."

Contact Us - Request a Proposal

CONTACT US

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LET'S TALK  or  REQUEST A PROPOSAL

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NEW CLIENT DISCOUNT

New Client Discount

Depending on scope of a commissioned project, all new clients will receive a one-time discount of 5-15% off all research services, excluding any external vendor charges.

AD HOC PROJECTS + FREELANCE

Please contact Happy Talk Research if you have a need for one-off services or freelance projects including:

  • Moderating

  • Report Writing

  • Field Management

  • Discussion Guide Development

  • Screener Development

  • Quick Quant / Quick Polls

  • Quantitative Research Oversight

  • Note-Taking

  • Client-Side Consumer Insights

  • Agency-Side Strategy/Account Planning

  • Agency-Side Account Management

Ad Hoc Projects + Freelance

GENERAL PRICING TIPS

  • Happy Talk Research never marks-up external vendor costs – all vendor costs are passed straight through to our clients, including:  recruitment, facility rentals, online/mobile platform rentals, incentives, video and audio recording, transcripts, and multilingual moderating

  • Generally, recruiting costs start at $150+ PP – recruiting costs vary by market

  • Typically, facility rentals start at about $600+ per group – facility costs vary by market

  • On average and depending on project scope, qualitative research incentives start at about $100+ PP – incentive costs vary by market

  • Depending on project scope and client research objectives, in some cases online or mobile research can be less expensive than in-person research

  • Travel costs are estimated and charged as a flat fee

General Pricing Tips
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